User-Centered Design for a Complex Product

In this post I talk about user-centered design and how I applied it to one of SDL's complex and feature-rich language technology products. I successfully designed for the needs of the over 200k consumers remembering all the people - translation specialists - that I have met in the past year and who have shared with me what is crucial for them and what makes them more efficient in their work. Since I have never been a translator or a translation manager, it was crucial for me to be able to empathize with the challenges that they are facing every day and this directly impacted my ability to advocate for them in design meetings and product reviews.
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